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Seeds for Success 2: Raise Attendance at Your Next Event
August 13, 2019 @ 5:00 pm - 8:30 pm
Hosting events for your business is a great way to attract customers and share your brand experience. It is considered one of the most effective forms of marketing, ahead of social media and traditional advertising.
But it’s more than just picking a date and hoping people show up.
Learn from event marketing experts and fellow rural business owners that succeed by focusing on:
- Choosing the right date, time and location;
- Customer experience;
- Social media marketing;
- Leveraging the media;
- Capturing customer information;
- Encouraging repeat customers.
The event will be held in the Loudoun Cooperative Extension Training Room.
About the Panelists:
Molly Kroiz, Owner and Cheesemaker, Georges Mill Farm
Kroiz came to farming and cheesemaking after starting her professional journey in marine biology. Together with her husband, Sam, she raises a herd of Alpine goats in Lovettsville, making goats’ milk cheeses and welcoming the community to their 250-year-old farm property with activities like barn dances and baby goat feeding sessions in spring.
Chris Burns, President and Co-Owner, Old Ox Brewery
Burns started home brewing as a hobby and a way to connect with family and friends on a regular basis. That sense of community has grown stronger with the success of Old Ox Brewery, including partnerships to host academic, business, storytelling, music, and sports entertainment events. Burns knows that there’s more to successful events than just good beer!
Katie Fleger, Meeting and Events Planner, Loudoun Economic Development
In addition to working on the department’s signature events, Fleger focusses on developing the department’s meeting and event strategy. With 10 years of experience, she has worked in both the non-profit and corporate fields. Her background is in both conference and meetings planning and advertising and sponsorship sales.
About Seeds for Success:
There is a new series for participating farms and rural businesses in the Loudoun, VA Made • Loudoun, VA Grown program, called “Seeds for Success.” The goal of this series is to provide marketing, sales and business administrative resources to our more than 140 Loudoun-sourced businesses. We’ll kick things off in the summer of 2019 with marketing advice, and shift topics each month to meet the needs of our participating farms.