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Price to Win – It’s More than Just Pricing (Leesburg)

May 8 @ 2:30 pm - 5:30 pm


In today’s market price is a big factor in submitting a winning proposal. However that is only part of the story. There are a number of variables that need to be addressed before you develop a price. This presentation will explore all the dimensions of developing a company culture, structure and strategy that, once established, position you to develop a Price to Win.

  • Market Trends – What to Expect in Today’s Environment
  • What’s Right for Me? – Business Development and Marketing Strategies
    • Establishing a Marketing/BD Culture
    • Competition Management
  • Winning – Proposal and Pricing Strategies
    • Win Strategy
    • Price To Win
    • Proposal Management

Instructor Gary Fitch will discuss strategies his team used to grow Gray Hawk Systems to $100M in sales in nine years, Kingfisher Systems from $0-$42M revenue in seven years with $500M in outstanding proposals, and White Owl Systems from $0-$3.5M run rate in 24 months.

Gary Fitch has a broad background across all public sector markets. He is an Entrepreneur, Subject Matter Expert and Consultant to small-and medium-sized businesses on Strategic Planning, Proposals, Price-to-Win Analyses, CPSR Compliant Contracts/Subcontracts, GSA Schedules, Cost Estimating/Financial Analysis, Burden Rates Development, and DCAA Compliance.


May 8
2:30 pm - 5:30 pm
Event Category:


Virginia PTAP
(703) 277-7757