Looking at the farm’s logo today, you might not detect the multiple changes that have been made, or the changes to the innovative business. But just like in business, small branding changes are necessary to keep pace with consumers.
Combined with a modest $180,000 financial incentive, “personal touch” is what it took to secure the investment of more than 63,000 square feet of additional space, hundreds of new jobs and close to $70 million in equipment, technology and construction to the facility.
The most successful farm-to-school promotion that we have done has been our Loudoun Farmer Trading Cards. This week, we are kicking off our third edition of these cards that were made possible by the Loudoun Economic Development team.
On October of 2011, he opened Beyond Strength Performance NOVA, a humble 1,100 square-foot facility with a staff of one. Today, his vision has blossomed into a 5,000 square-foot facility, employing five full-time, salaried trainers.