The 7 Non-Obvious Secrets of Small Business Marketing

We are living in a time when it is harder to earn trust than ever before. People skip ads, mistrust brands and demand transparency from the companies they buy from or work for. What does it take for any small business to stand out and be more believable? In this entertaining and eye-opening talk, renowned marketing expert and #1 WSJ bestselling author Rohit Bhargava will reveal the seven “non-obvious” secrets of better marketing and what it really takes to gain customers by standing out as real, human, authentic and trustworthy in a skeptical world.

Discovering Service as Your Superpower: Delivering WOW Moments that Transform Careers

When employees ask, “What’s in it for me?” the answer is clear: EVERYTHING. Exceptional service doesn’t just benefit customers—it enriches the lives and careers of those delivering it. Louie Gravance, renowned for inspiring Walt Disney World cast members, reveals how delivering WOW moments can transform service interactions into powerful personal and professional growth opportunities.

This dynamic keynote dives deep into the art and science of creating WOW moments, exploring how they not only delight customers but also energize and inspire employees, driving overall business success. Louie draws from his pivotal role in designing, developing, and delivering Disney Institute’s groundbreaking programs, as well as decades of experience reigniting service cultures across diverse industries—from healthcare to hospitality, retail, and beyond.