Headshot of Umbel

Tammie Umbel
Shea Terra Organics

Tammie Umbel founded Loudoun-based Shea Terra Organics in 1999, embarking on an incredible journey to bring natural beauty secrets to the world. Considered one of the founding mothers of the green beauty movement, she spent years meticulously identifying indigenous ingredients for her products, and sourcing them accordingly.

Umbel continues her quest for traditional ingredients to enhance skin and hair health while creating economic opportunities for remote regions of the world. She works closely with wildlife conservation groups that give economic incentives to local populations to preserve habitats.

Aside from her business, Umbel raises and homeschools her 14 children on the family’s 10-acre farm in Leesburg.


Panel Discussion | Leveraging E-Commerce for Rapid Retail Growth
10:30-11:15 a.m. @ Grand Ballroom

E-commerce has long since surpassed brick and mortar for total sales and sales volume, even if your customers are down the street. In 2020, there are expected to be more than 2 billion e-commerce customers, comprising more than one-quarter of the global population. That means that you have an audience of 2 billion potential customers online—if you do it right.

Whether you choose to leverage tools like Amazon, Ebay, Wayfair and more, or you want to find the right online shop for your business website, this panel is right for you. Find out what insight and strategies have been used by some of Loudoun’s best e-commerce companies as they leveled up.

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