Founder and Principal
Catherine Castro is a senior communications and marketing strategist with more than two decades of corporate and global public relations agency experience, creating integrated and highly customized campaigns. A trusted advisor in safeguarding the brand reputation and visibility of senior-level executives from small, medium and large organizations, she is also experienced in promoting business-related policy initiatives with local, regional, national and international impact. She is credited with transforming Cisco’s U.S. Public Sector business, taking it from trade to mainstream media for the first time; serving as the international communications director for the first G20 Business Summit held in Latin America, promoting global business leaders’ policy recommendations to Heads of State; and building scalable communications platforms from the ground up for startup, women- and veteran-owned businesses.
Raising Your Business Visibility to a National and International Level
1:15-2:15pm @ Grand Ballroom
Top business leaders list digital reputation, influencers and storytelling among the top ways to succeed as a business owner in 2020. Your brand reputation is at stake every day, both online and offline, regardless if you have a website or are active on social media. But how can business owners and entrepreneurs thrive by using communications as a strategic tool for growth?
In this session, we will share practical tips on how every business can optimize its brand visibility and reputation—and most importantly, be able to join national and international industry conversations through practical examples, applicable to almost every industry. We will also share some proven “secrets of the trade” and best practices used by global communications agencies that are easily accessible, often at a minimum cost and most importantly, provide impactful results that will help optimize your marketing efforts and position your business for success.