Update from the Event Organizers

With the best health and safety practices in mind, we have decided to cancel the 2020 Loudoun Small Business Conference. Originally scheduled for May and temporarily moved to September, this conference was designed to provide entrepreneurs and small business owners with the highest quality resources for leveling up their businesses. Unfortunately, due to in-person restrictions around COVID-19, we have decided to err on the side of caution and safety for our attendees, speakers and sponsors. In place of this conference, Loudoun Economic Development, Mason Enterprise Center Loudoun, and the Loudoun Small Business Development Center will continue to collaborate on resources for growing businesses in Loudoun County. You can learn the latest at LoudounSmallBiz.org.

We apologize for any inconvenience this may cause and will continue to update you with new information about the event in 2021. Please contact us with any questions on how to grow your #LoudounPossible business.

Please note that the conference information outlined below is subject to change for 2021. Any questions should be directed to Katie Fleger.


This educational, inspirational and networking conference was created for members of the small business community. Hosted by Loudoun Economic Development and the Small Business Development Center the event has grown year-over-year and in 2020, we expect a record-high attendance! The theme of the fourth-annual conference is “Level Up” and focuses on connecting entrepreneurs with resources that will help them grow.


While the ticketed conference is open to the public, entrepreneurs and companies with growth potential will gain the most value from the speakers, workshops and discussions. The conference is hosted in Loudoun County, Virginia, but is open and relevant to small business owners and executives in any locality. Please join us and learn how your business goals can become #LoudounPossible


Headshot of Espinola

Elaine Espinola

TV Producer, Podcast Host, On-Air Personality
Better Business Bureau, Freelance

Elaine Espinola is a multimedia host, actress and professional spokesperson. In 2015, she was crowned Mrs. D.C. America, and she continues to promote the platform, “Empowerment for Women through Entrepreneurship.”
Read more


Headshot of Tom Corley

Tom Corley

Rich Habits Institute

Tom Corley is an internationally recognized authority on habits and wealth creation, which can be critical for funding your business. His inspiring keynote addresses cover success habits of revenue-generating entrepreneurs and habit-change strategies.
Read more


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Catherine Castro

Marka Strategies


Aliyah Dastour

Alimond Photography

Headshot of Haddaway

Amanda Haddaway

Managing Director, HR Answerbox


Ken Harvey

Client Services Associate, Fellows Financial Group

Headshot of Susan Henson

Susan Henson

Mason Enterprise Center Loudoun Regional Director

Headshot of Icenhour

Crystal Icenhour

CEO and Co-Founder, Aperiomics

Headshot of Levien

Jason Levien

CEO and Owner, DC United

Headshot of Linza

Joe Linza

Founder and CEO, Lynker

Headshot of Matchett

Jason Matchett

Founder, Partnerd Group

Headshot of Melton

Larry Melton

CEO and President, The Building People

Headshot of Michaels

Paul Michaels

SVP for Security and Chief Security Officer, Cobham Advanced Electronic Solutions


Randi Penfil

Trainer, Grow with Google

Headshot of Rosendale

Rich Rosendale

Founder, Rosendale Collective

Headshot of Shoup

Marty Shoup

Producer, Director, Owner, Blue Lion Multimedia

Headshot of Stickel

Matt Stickel

Senior Vice President, Senior Credit Officer, Bank of Charles Town

Headshot of Suri

Sonny Suri

CEO, Dfuse

Headshot of Sweatt

Tyler Sweatt

Managing Director, Calypso Labs

Headshot of Umbel

Tammie Umbel

Founder, Shea Terra Organics

Headshot of Waldron

James Waldron

Consultant, JWC

Headshot of Woods

Krista Woods

Owner and Founder, GloveStix LLC

8:00-8:30 a.m.

Registration, networking and coffee in the exhibit hall

8:30-8:45 a.m.

Welcome and Introduction

8:45-9:15 a.m.

Session | Jason Levien, CEO and Owner, DC United

9:15-9:45 a.m.

Raising Your Business Visibility to a National and International Level | Catherine Castro, Founder and Principal, Marka Strategies

9:45-10:15 a.m.

Session | Rich Rosendale, Founder, Rosendale Collective

10:15-10:30 a.m.


10:30-11:15 a.m.

Panel Discussion | Leveraging E-Commerce for Rapid Retail Growth 

Moderator | Danelle Hayer, Small Business and Entrepreneurship Manager, Loudoun Economic Development
Krista Woods, Owner and Founder, GloveStix LLC
Tammie Umbel, Founder, Shea Terra Organics

11:15-12:15 p.m.

Keynote Session | Tom Corley, Author, Rich Habits Institute

12:15-1:15 p.m.

Lunch | Exhibit Hall

1:15-2:15 p.m.

Rapid Fire Talks:

Build Value for a Startup Exit | Tyler Sweatt, Managing Director, Calypso Labs
Session TBA | Aliyah Dastour, CEO, Alimond Studio
Session TBA | Ken Harvey, Client Services Associate, Fellows Financial Group
Leverage Collaboration to Overcome Obstacles | Crystal Icenhour, CEO and Co-Founder, Aperiomics
Session TBA | James Waldron, Consultant, JWC

2:15-3:00 p.m.

Panel Discussion | Incubator to Inc. 5000: Achieving Rapid Growth

Moderator | Susan Henson |Moderator, Regional Director, Mason Enterprise Center-Leesburg
Joe Linza, Founder and CEO, Lynker
Larry Melton, CEO and President, The Building People
Sonny Suri, CEO, Dfuse

3:00-3:30 p.m.

Coffee Break | Exhibit Hall

3:30-4:30 p.m.


Planning for an IT Disaster: Are You Prepared? | Jason Matchett, Founder, Partnerd Group | Grand Ballroom
Session TBA | Dulles Room
Building Your Small Business to Become Bankable | Matt Stickel, Senior Vice President, Senior Credit Officer, Bank of Charles Town | Chantilly Salon

4:30-5:30 p.m.

Marty Shoup, Producer, Director, Owner, Blue Lion Multimedia | Grand Ballroom
Amanda Haddaway, Managing Director, HR Answerbox | Dulles Room
Paul Michaels, SVP for Security and Chief Security Officer, Cobham Advanced Electronic Solutions | Chantilly Salon

5:30-6:00 p.m.

EDA Innovation Challenge Award and Closing Remarks | Grand Ballroom

Dulles Airport Marriott
45020 Aviation Dr.
Dulles, VA 20166

We have a small block of discounted rooms for out of town attendees. If you are interested in booking a room please contact Katie Fleger.

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