Photo Credit: Gavin Whitner, MusicOomph.com
Digital Properties Manager
If someone was talking about you, wouldn’t you want to know about it? Wouldn’t you prefer to be part of the discussion—good or bad—and help shape your reputation?
That was a core question at the first “Seeds for Success” training session, an initiative launched by Loudoun Economic Development as a way to help farms and small businesses.
Seeds for Success is a monthly discussion on a topic that can help Loudoun Made, Loudoun Grown participants grow. The first topic was “Social Media 101,” which attracted a curious crowd of business owners to the Loudoun County Government Center on Tuesday night.
“This topic was requested by our ‘Loudoun Made, Loudoun Grown’ businesses, and we’re excited to empower our farmers and rural business owners,” explained John Magistro, Loudoun’s business development officer of agriculture and business services. “Connecting Loudoun farmers with consumers is the goal of our Loudoun Farms brand, and social media is a key way to achieve that.”
For some business owners, social media marketing is just another task on a checklist that sometimes falls through the cracks. When done right, however, it can be a powerful tool for business attraction and retention.
Americans spend more than two hours each day on social media, and more than half of social browsers use social media to research products. That social relationship continues after the sale, with nearly three-quarters of consumers sharing purchases and customer service experiences online.
Those customer interactions can make or break a business. For farmers like Elizabeth Crush from Spring House Farm, social media knowledge is power.
“I’m constantly multitasking and pitching in to help with tasks on the farm,” she said after attending Social Media 101. “I truly appreciate your attention to helping those of us who might be behind the scenes in helping our business stay afloat.
“Having the knowledge you shared will help me to align my daily tasks with the needs of our business.”
Are you running a farm or rural business that could benefit from additional training? Visit our Seeds for Success page for all upcoming training sessions, and RSVP for your spot at “Raise Attendance at Your Next Event” training on August. 13.