Instagram Takeover by Beyond Strength Performance NOVA

By March 20, 2018March 28th, 2018Blog, Small Biz

Brian Tinsman
Digital Properties Manager

Over the last 25 years, Loudoun’s explosive growth has been fueled in large part by people from outside of the county moving here for work opportunities and a high quality of life.

Chris Merritt was one such person, who moved here from Pennsylvania in May of 2010 to start his career as a trainer at a local gym. After struggling to find the right combination of role and responsibilities, he realized that the missing piece was working for the right boss.

So he decided to become his own.

“Based on all the experiences of the last seven years, I came to the conclusion that I’d only really be happy if I opened my own gym,” Merritt said. “And what better place to do it than Loudoun County, Virginia?”

In October of 2011, he opened Beyond Strength Performance NOVA, a humble 1,100 square-foot facility with a staff of one. Today, his vision has blossomed into a 5,000 square-foot facility, employing five full-time, salaried trainers.

His mission for clients is simple: “We are here to put you in the best position possible to transform and achieve your goals.”

Sticking to fundamentals has been key to his success.

“I started out just wanting a place to train people the way I thought it should be done, and today it’s about so much more,” he said. “I never envisioned the hundreds and hundreds of people that we would impact, the employees that we would provide for, being a father, and all of the craziness of growing up a business owner.

“It’s been soooo much better than I imagined.”

Beyond Strength Performance NOVA took over our @loudounbiz Instagram account between March 13-17 and showed that fitness goes hand-in-hand with business success.

Here are the posts from their @loudounbiz takeover:


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