Behind the Lens: Making ‘Welcome to Loudoun’ Video

By December 6, 2017December 11th, 2017Featured, International, Blog

Brian Tinsman
Digital Properties Manager


Last December, Loudoun Economic Development released the new and improved “Welcome to Loudoun” video, a centerpiece for the county’s marketing efforts to prospective businesses.

In the year since, the video has been viewed nearly 30,000 times online, with translations available in English, Mandarin Chinese, French, German and Korean (matching the county’s target countries for foreign direct investment).

Offline, the video is used as an ice-breaker and place setter to start more than 100 business meetings in the United States, Germany, China, South Korea, India, France, the U.K., and the United Arab Emirates.

It has also been used to welcome visiting delegations from Loudoun’s Sister Cities, including study abroad and student exchange programs.

Robert McCollar, Loudoun’s international business development manager, said that the video is key to framing the #LoudounPossible message.

“Especially overseas, this video serves as a way for people to envision themselves here,” McCollar explained. “It conveys respect for that person’s country and culture that Loudoun took the effort to translate the video into their local languages.

“The look of ‘oh, wow, that’s my language,’ on their faces is fun to watch. The Korean students and KOTRA delegations actually applauded in the beginning.”

Loudoun has some great video production companies, and after reviewing several of them, we chose to work with Leesburg-based Lot 7 Media to help execute our vision.

Jeff Trussell, the founder and creative director for Lot 7 Media, works with clients around the globe. Capturing the essence of his home county was a unique challenge.

“We shoot all over the world – from Chicago to the Congo. Sometimes we feel more familiar with Brooklyn than with Leesburg,” he said. “But this project gave us the opportunity to really dive into Loudoun and explore places that were new to us.

“Great Loudoun destinations like iFly, Vanish, and Stone Tower are all places we can’t wait to go back to with our families.”

Trussell shot enough film in his interviews and B-roll video shoots to produce a feature-length film, which made the editing process somewhat bittersweet.

“Our challenge was that Loudoun has so much to offer that it was impossible to include everything in the video,” he said. “But the process only confirmed what we already knew, which is that the blend of rural and urban, low key and high tech, is a unique asset – hard to find elsewhere, but easy to find in here.

“We love living and working in Loudoun so we were excited to capture some of what we love about Loudoun as well as to explore places that were new to us.”

Special thanks to the following Loudoun businesses that appeared in and contributed to this video: Silvey Residential, Comstock Partners, Loudoun County Public Schools, One Loudoun, iFLY, Topgolf Loudoun, Stone Tower Winery, Fabbioli Cellars, Washington Dulles International Airport, and Oatlands Historic House and Gardens.