The Loudoun County Department of Economic Development will participate in the world’s largest trade show for industrial technology, which will be held in Hannover, Germany from April 25-29, 2016. The county will be represented by the department’s Executive Director Buddy Rizer, and its International Business Development Manager Bob McCollar.
Organizers expect more than 200,000 attendees at this year’s event, and more than 6,500 exhibitors. The U.S. is the event’s partner country for the first time since its launch in 1947. President Barack Obama will join German Chancellor Angela Merkel in making the opening remarks at the event, a first for a sitting U.S. president.
“The president’s participation presents an unique opportunity to showcase American innovation and ingenuity and to highlight the United States as a prime investment destination,” the White House press secretary announced in a statement.
“Our objective will be to showcase Loudoun County as a prime location for tech companies,” Rizer explained.
The county has become the #1 data center hub in the world, with 70 percent of the world’s Internet traffic traveling through Loudoun data centers every day. The 60+ facilities that make up Loudoun’s Data Center Alley have spawned a $10 million ecosystem that employs a tech-savvy workforce, as do the tech startups being nurtured by Loudoun’s growing number of incubators and accelerators.
“Loudoun has the highly skilled, highly educated workforce needed by global I.T. companies, and we have Dulles International Airport that makes it easy to do transatlantic business here. Plus, Loudoun has a unique quality of life that can’t be matched, only 25 miles from the nation’s capital. These are the facts we plan to present to business leaders at the Hanover event,” McCollar said.
Loudoun has a sister-city relationship with Germany’s Main-Taunus-Kreis district, and has been conducting economic development outreach in Germany for almost a decade. Twenty-one of Loudoun’s companies are German-owned.
“Loudoun County is the world’s gateway for Washington, D.C. We think any international business that is considering an expansion to the U.S. should consider setting up shop in Loudoun,” Rizer said. Interested companies can call 1-(800)-LOUDOUN or visit biz.loudoun.gov.