Natural Insight Expands in Sterling

Recently, Loudoun Economic Development staff members attended the grand opening of Natural Insight’s new office space in Sterling. The space, located on Center Oak Plaza, marks the third time the software company has expanded within Loudoun.

Loudoun Economic Development Director Buddy Rizer was on hand to present a recognition award to Natural Insight’s CEO and founder, Stefan Midford, thanking him for his continued investment in the county. “This is the kind of economic development story that we love to hear,” Rizer said in his speech. “We have an entrepreneur with a great idea who was able to not only build something from the ground up, but turn a profit for 10 years in a row. We’re proud to have Natural Insight in Loudoun.”

Midford cited Loudoun’s business climate as a factor in Natural Insight’s success, saying, “Loudoun is the perfect location to build an innovative software company because it offers access to the right talent, convenient access to Dulles Airport, and recreation and entertainment opportunities for our employees.”

Supporting 40,000 skilled professionals in more than 70,000 locations across North America, Natural Insight is a leading provider of cloud-based workforce management software for merchandisers, product companies, event marketers and retailers. Learn more about them at

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